Communication Research

Communication Research

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Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.First, a cross-sectional content analysis (over a period of a month) can be undertaken of communications by the ... External communication can include brochures, yearbooks, advertisements, press releases, letters to customers and/ or messages distributed via the Internet. ... For example, a quick scan of local newspapers published on the same day revealed a variety of debates about matters relating to the SABC, such as criticising the ANCa#39;s endorsement of the nomination of a formeranbsp;...


Title:Communication Research
Author: G. M. du Plooy
Publisher:Juta and Company Ltd - 2003-06-04
ISBN-13:

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