Innovating for Trust
This book adopts a multidisciplinary approach to innovation, and argues that because innovation is always risky business, trust is an essential premise and outcome of successfully designing, developing and finally launching innovations. Each part of the book encompasses a different aspect of innovating for trust. It begins with the notion of trust, before covering the importance of trust in future thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. It concludes with the importance of trust in commercializing innovations.... linking value 37 Little, J. D. C. 391 a#39;lo-fia#39; prototyping 221, 222, 226 losing control, fear of 345 loss aversion 360 Lovelock, C. 201 Lu, ... 148, 150 new service development (NSD) 15, 165, 211, 250a51 NGOs (non-governmental organizations) 17a18 Nokia 61, 299, 338 ... routinesa#39; 303 organizational trust 15, 19, 140 Oslo Manual 387 overall completion (key performance indicator) 193 Overview, Index 419.
| Title | : | Innovating for Trust |
| Author | : | Marika Lüders, Tor W. Andreassen, Simon Clatworthy, Tore Hillestad |
| Publisher | : | Edward Elgar Publishing - 2017-07-28 |
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