International Business

International Business

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The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.G. Fowler and M. Marr (2005), a#39;Disneya#39;s China Playa#39;, Wall Street Journal, 16 June, pp. ... aquot;Ford Focus Turns Fortunes Aroundaquot;, New Zealand Herald, 6 November 2010, Ford (2013), 2012 Annual Reporta#39;, ... T. Pugel and J. Ugelow (1982), Transfer Prices and Profit Maximization in Multinational Enterprise Operationsa#39;, Journalanbsp;...


Title:International Business
Author: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger, Hussain G. Rammal, Elizabeth L. Rose
Publisher:Pearson Australia - 2014-08-01
ISBN-13:

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