Marketing and Media Decisions

Marketing and Media Decisions

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Its two largest but distant competitors, Citicorp and Bank of America, are trying to edge up on Amexcoa#39;s 54% share of the $25 billion market. Citicorp ... But perhaps the most serious threat to American Express is the entry last year of Visa and MasterCard this spring into the travelera#39;s check market. ... Another sign of the increased comfit Citicorp introduced new service in August a€” check ordering by phone.

Title:Marketing and Media Decisions
Publisher: - 1980

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