Social Influence and Sustainable Consumption

Social Influence and Sustainable Consumption

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This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.... finds out the professor he or she asked a recommendation letter from did not follow through and write the letter? ... and it is less than flattering and therefore hurting their chances for a job or entry into a graduate program or for an award?


Title:Social Influence and Sustainable Consumption
Author: Elizabeth B Goldsmith
Publisher:Springer - 2015-07-11
ISBN-13:

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